Melon Anticipation.

Funtime in Cannes is over, and after the glitz and the glamour it's back to the daily grind in Bucharest. The heat is unbelievable at S7 HQ, making work all the more harder. It's really depressing, really tedious and no fun at all. To make matters worse our mission for the day is a tough one. The question being, "How do you drop an 8Kg watermelon on somebody's head without killing them?"




The Get Loaded feng sui, state of the art, optimal inspiration zone

The Get Loaded crew were shooting a short 15 second tv ad and this was the main stunt, the big action scene. Of course we called up a few of our big shot movie director friends and asked them for guidance. They all came back with the same answer, "special effects". Not having hours to spend in post production we had to come up with an alternative solution. The creative brains retired to the "blue sky thinking room" and with the aid of some hi-tech physics based research came up with...

this.


For the full story you'll have to look out for it on TV. But just to reassure you that all our scientific research paid off, here's the before and after shots.